Ms. Vera Rulon, MS, is Founder and President at Tir Health Advisors. As a strategic communicator, healthcare thought leader, and innovation leader, her strengths include: ability to advance an organization’s strategies via advocacy, external communications, and thought leadership; use of electronic health information to improve healthcare outcomes; developing a network of industry and professional relationships, including patient advocates both within and outside of an organization.

Vera helped advance Pfizer’s Center of Excellence on Active and Healthy Aging, specifically the technology and aging platform through thought leadership and external industry work which includes Project Catalyst (a collaborative effort with AARP), the Workgroup for Electronic Interchange (WEDI), and International Association of Geriatrics & Gerontology (IAGG). Her work with the Personal Connected Health Alliance, including coordination of Pfizer presence at HIMSS Connected Health Conference three years running elevated the company’s visibility in mobile health technologies and healthy aging initiatives.

Vera is a creative and innovative healthcare strategist and thought leader with a keen interest in empowering providers, patients and their caregivers to take charge of their healthcare. This includes better communication between healthcare providers, payers, the life sciences, and patients/caregivers; ensuring access to healthcare all over the world; and, importantly, the use of data and research to advance public health world-wide.